摘要
the body copy is a logical continuation of the headline and subheads. It is also where the sale is closed. The body copy should relate to the campaign appeal and to the reader’s self-interest,or through a comic-strip panel. All kinds of ads can use this body copy,headlines of technical equipment ads mean to attract readers by displaying the unknown information of a product.
出版日期
2009年08月18日（中国Betway体育网页登陆平台首次上网日期，不代表论文的发表时间）
