AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS(2)

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    摘要 1976). The use of weasel words has become a device in advertising. Weasel words make people hear things that aren’t being said,and believe things that have only been implied and suggested. Let’s take a look under a strong light at several frequently used words. ,the choice of words in advertising is very cautious and skillful. The aim of the advertiser is quite specific. He wishes to capture the attention of the members of a mass audience and by means of impressive words to persuade them to buy a product or behave in a particular way
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    出版日期 2009年08月18日(中国Betway体育网页登陆平台首次上网日期,不代表论文的发表时间)
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