Users Intention for Continuous Usage of Mobile News Apps: the Roles of Quality, Switching Costs, and Personalization

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    摘要 Mobilenewsappshaveemergedasasignificantmeansforlearningaboutlatestnewsandtrends.However,inlightofnumerousnewsappsandinformationoverload,motivatinguserstoadoptoneappisamajorconcernforboththeindustryandacademia.Therefore,consideringtheattributesofmobilenewsandthedebateonswitchingcostsintheInternetcontext,basedontheexpectation-confirmationmodel(ECM),thisstudysuggeststhatswitchingcostsstillexistandhaveasignificantmoderatingeffectonusersatisfactionandcontinuoususageofmobilenewsapps.Furthermore,thedifferentinfluencesofinformationquality,systemqualityandservicequalityoncontinuanceintention,usersatisfactionandswitchingcostsarediscussed,showingthatqualityofinformationhasasignificantimpactonusers’continuoususageofmobilenewsappsthroughincreasingperceivedusefulness,whereaspersonalizedservicequalityhavestrongereffectsthroughincreasingusersatisfactionandswitchingcosts.
    机构地区 不详
    出版日期 2019年01月11日(中国Betway体育网页登陆平台首次上网日期,不代表论文的发表时间)
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