BENCHMARKING ON-LINE SERVICES INDUSTRIES-中国Betway体育网页登陆

摘要 TheWebQualityAnalyser(WQA)isanewbenchmarkingtoolforindustry.Ithasbeenextensivelytestedacrossservicesindustries.Fortyfivecriticalsuccessfeaturesarepresentedasmeasuresthatcapturetheuser'sperceptionofservicesindustrywebsites.Thistooldifferstoprevioustools,inthatitcapturestheinformationtechnology(IT)relateddriversectorsofwebsiteperformance,alongwiththemarketing-servicesrelateddriversectors.Thesedriversectorscapturerelevantstructure,functionandperformancecomponents.An'on-off'switchmeasurementapproachdetermineseachcomponent.Relevantcomponentmeasuresscaleintoarelativepresenceoftheapplicablefeature,withafeatureblockdeliveringoneofthesectordrivers.Althoughithousesbothmeasurableandafewsubjectivecomponents,theWQAoffersaprovenandusefulmeanstocomparerelevantwebsites.TheWQAdefineswebsitestrengthsandweaknesses,therebyallowingforcorrectionstothewebsitestructureofthespecificbusiness.WQAbenchmarkingagainstservicesrelatedbusinesscompetitorsdeliversapositionontheWQAindex,facilitatesspecificwebsitedriverratingcomparisons,anddemonstrateswherekeycompetitiveadvantagemayreside.Thispaperreportsonthemarketing-servicesdriversectorsofthisnewbenchmarkingWQAtool.

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BENCHMARKING ON-LINE SERVICES INDUSTRIES

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