Service Mechanism and Pricing Based on Fairness Preference of Customers in Queuing System-中国Betway体育网页登陆

摘要 Serviceprovidersoftenadoptthemechanismofcustomerclassificationduetotheheterogeneityofcustomerwaitingcost.However,theclassificationservicemaycauseunfairnessfeelingofregularcustomers,thenaffecttherevenueandsocialwelfare.Thispaperprovidesthefirstexactanalysisaboutthesituationthatserviceprovidersoffertwoclassesofnon-preemptivepriorityservicewhencustomerfairnessperceptionisexplicitlymodeled.Wemodelcustomerfairnessperceptionasanegativeutilityonregularcustomersthat’sproportionaltothewaitingtimedifferencebetweenthetwoqueues.ByanalyzingastylizedM/M/1queueinmonopolyservicesystem,wecanderiveimportantresultssomeofwhichreaffirmexistedresearchresults.First,fromtheperspectiveofrevenuemaximization,serviceprovidersshouldadoptthemechanismofcustomerclassificationandsetupthetwokindsofcustomerswheretheycanseeeachother.Next,consideringcustomerutilitymaximization,serviceprovidersshouldcancelthemechanismofcustomerclassification,andkeeponequeue(regularcustomers)only.Then,fromtheperspectiveofsocialwelfaremaximization,serviceprovidersshouldalsoadoptthemechanismofcustomerclassificationbutsetupthetwokindsofcustomerswheretheycannotfeeleachother.Finally,thispaperconcludestheoptimalpricingbasedoncustomerclassificationintheabovethreedifferentperspectives.Thisresearchshowsimportantreferencevalueandpracticalsignificanceforserviceproviderswhoadoptthemechanismofclassificationservice.

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Service Mechanism and Pricing Based on Fairness Preference of Customers in Queuing System

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